Be Careful When Geo-Targeting Your Local AdWords Campaigns

Google will serve your AdWords ads, regardless of which city you geo-target, as long as the searcher includes the name of that city in their query, no matter where they might actually be physically.

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Advanced Device and Carrier Options in AdWords

I discovered something new (I’ve never seen it before) tonight while setting up a AdWords campaign for one of my international clients. Google has added new options to its AdWords interface unter the Networks, devices, and extensions section. If you drill down and select “Let me choose…” instead of “All available devices”, you can choose [...]

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