Pay per Click Campaign Management Services
Are you getting the best return from your Pay Per Click Campaign?
Pay per click (PPC) advertising is one of the fastest ways to get traffic to your site. Google, Yahoo and Bing all have PPC or CPC (cost-per-click) advertising programs that can put you on the first page of those search engines in ten minutes. The biggest and most well known of these is Google AdWords. But as with any type of advertising, if you’re not careful, you can lose your shirt.
If you are unfamiliar with the concept of pay per click advertising, please refer to our blog. If already know what it is (or you’ve already tried it) and you want to find out how to get a better ROI, then please read on.
Out of the box, search engine marketing (SEM) programs such as AdWords provide tools for conducting keyword research and setting up your campaign. You will find that they offer tools such as “bid optimizers” which claim to do all of the heavy lifting for you. Don’t fool yourself. Ultimately, these pay per click programs, such as Google’s AdWords exist to make money for the search engines, not you. So why would you rely on the tools they hand you to make your decisions?
The only real way to optimize a search advertising campaign is test it. Set up an ad group, set a budget, let it run, make observations, make adjustment, then rinse and repeat. Over and over and over. One of the best things about a PPC campaign is the sheer mountain of data you can get from it. Unlike a traditional advertising such as a television or radio commercial, PPC advertising delivers almost instant feed back which you can use to refine your campaign. If a particular ad has a better click through rate, you can cancel the underperforming ad.
But its not all about getting the most clicks for your dollar. Clicks alone will not make you any money. Ultimately there has to be a goal. If you run an e-commerce site, the goal is obviously to generate online sales.
How Do You Choose the Right Pay Per Click Manager?
Unlike other SEM agencies, we won’t charge you a percentage of your total spend. Typically a SEM company will charge their clients a fee based on a percentage of their total budget. We feel that this is at best a poor incentive and at worst a conflict of interest. Under such a scenario, the SEM agency would never attempt to lower their clients’ costs because that would mean less money for them.
At Rebel SEO, clients come first. If you already feel like you are spending too much on PPC, we’re not going to tell you you need to spend more. We’re goin to focus on reducing your spend while maintaining or increasing your traffic. Rebel SEO consultants are highly trained search marketing experts who can help you maximize your pay per click campaigns. Like a constant gardener, we keep our eyes focused on our clients’ pay per click campaigns, and ultimately their ROI.
ROI Driven Pay per Click Management
It is all about the bottom line. PPC campaigns deliver tangible results and you can either choose to acknowledge those results or ignore them. If every dollar you spend on PPC nets you two, then you have a successful campaign on your hands. If on the other hand, you are spending $1000 per day and only making $1000 in software or information product sales, then you are barely breaking even. If you sell physical products, factor in your overhead and all your other costs, and you could find yourself seriously in the hole.
ROI driven pay per click management depends on a tight integration of the PPC campaign with an analytics package (such as Google Analytics). Additional lines of code must be added to the receipt page of you site, and the analytics data must be filtered and segmented in order to measure ROI accurately. If your company is buying pay-per-click advertising and NOT using analytics, you might as well be throwing your money into a wishing well.
